If you read my previous articles then you surely learned what CRM is, what are the features of CRM system, difference between eCRM and CRM the history of CRM and a lot more. But what you maybe don’t know is picking the right CRM system for you. There are really lots of different options out there and it can be hard to pick the right one. That’s why I’m here. I created a list of 10 best CRM systems (unordered list) to help you.
Best CRM Solutions
The first CRM system on our list comes from company called SAP. SAP was founded back in 1972 and comes from Germany. Their CRM comes with lots of different capabilities and features that provide powerful tools to increase relationship with customers. Some of the best advantages of SAP CRM include easy organization of marketing campaigns and other projects, excellent customer service center, interaction center and a good solution for mobile CRM. One of the main disadvantages of SAP CRM is the Mobility of their system because it is not very successful. Overall, SAP CRM is a good product with lots of features and a good solution for lots of complex organizations but it still comes with lots of disadvantages and it is pretty expensive
The first thing you notice with SugarCRM is probably the price. It is not expensive and it is worth paying because you get a nice set of features and a great CRM system for affordable price. The main advantage of SugarCRM is that it can run in offline mode on independent servers. It also comes with lots of help tools that help beginner users in figuring out the program itself and to customize the system to fit organization needs. Sugar CRM also offers a great support of multiple currencies and if you don’t feel like paying anything there is a free version. The disadvantages include storage limits, confusing interface and limited import tools. In the end, it is a good system with lots of features and easy customization but it probably won’t fit small businesses.
Zoho CRM is another great CRM system with lots of features and a low price. It comes with really powerful tools for e-mail marketing and lots of web forms for collection of different leads along with detailed analysis and reporting. One of the main advantages is great integration with all other Zoho products, if you are using some. There is also a free version available that will also help you in business. The main disadvantage is that this system requires customization, the customer support is pretty limited and lots of mobile apps have low functionality. So, Zoho CRM is very good CRM system with great benefits for e-mail marketing, sales, reporting and analysis and it is a perfect and affordable solution for small businesses.
When thinking about creating this list I knew that Infusionsoft has to be in it. Infusionsoft CRM is a part of PSA (Personal Services Automation) that helps people with creating different campaigns for sales, giving predictions about business and tracking different projects. One of the main disadvantages of this project is that is pretty hard to use and first and it is not as intuitive as similar CRM systems. It takes some work to get used to the interface and to understand where everything is but that’s why you get four-week training session that will help you with everything that is needed. The best part of this system is that it automatically tracks every visitor on a website and then inserts received information into CRM. It is a useful software that will help you to connect different areas of organization and help to improve interaction with customers.
Salesforce is one of the first CRM companies that appeared and started to offer their own system. That’s why it is very expensive. But even though the price is pretty high, Salesforce is still very dominant on market. Some of the main advantages are the very smooth flow of processes and work, really large number of powerful features along with high and easy customization of system. The communication with social dashboard is very good and if you don’t feel like paying for the whole system right away it is possible to have a 30-day trial and check if it is worth paying. The main disadvantage is, of course, the price combined with complex function that require lots of learning before actually using everything on the right way. But, if you want to pay more money for better quality then look no more because powerful Salesforce CRM system will give you everything you need.
When something comes from Microsoft you expect it to be good. The same thing works with Dynamics CRM system. When you look at it you will see the main disadvantage and that is the price. There are lots of pricing plans with different options but all of them are pretty expensive and lots of people are asking themselves – is it worth that price? Well, one of the main advantages you get because of that price is offline access to the complete system. The other great feature is that it integrates really easily and really good with other Microsoft products and we all know that most of people use Microsoft products. Multiple dashboards offer more detailed view of every area. Dynamics CRM also comes with lots of tools like ones for automation of processes and better marketing. Expect for price, another disadvantage is complexity of the whole system and it requires a lot of learning to completely understand everything. But in the end you get a great system with amazing features and tools that is perfectly suitable for larger organizations which probably don’t have problems with price.
Another great CRM system that made it onto our list is called Insightly CRM. This CRM system will help you will help the organization to stay in touch with every customer, every employee or partner. The main advantage of this system is great website along with easy and useful applications. The options for e-mail tracking and different templates will help you to customize everything the way you want. And it is possible to try the product for 14 days and see if it’s worth paying for it. One of the things that are missing from Insightly is the feature for automatic forwarding of e-mails and bad integration with Google Apps. Insightly can be described as a pretty good and intelligent CRM system that is really affordable for everyone and will fit all the needs of some medium-sized organization.
Oracle CRM On Demand is another good CRM system from big and popular company. Oracle took care of both small and large business because they included lots of different features to suit everyone needs. One of the main advantages is the interface. It is design with simplicity and it is easy to navigate and use everything. Reporting capabilities of this system are really amazing. There are over 40 prebuilt reports for analysis, customer services, marketing, usage tracking and lot more. It is also possible to easily integrate system with Microsoft Office application like Word, Excel and other. You can pick the 30-day trial if you want to try the product before buying it. When it expires it is available to buy the system for $70.
Another great CRM system is called Pardot. It is a very powerful tool for marketing automation that comes with lots of features for e-mail marketing, campaign management, lead scoring and lot more. Pardot is constantly developing and getting new stuff and new great features. Little people know that Pardot is working with Salesforce and upgrading the overall benefits of their system. The interface is really easy to use and the customer support service is great and if you need help with anything they are there to help. One of the main disadvantages are bad tools for social management. Overall, it is a nice tool that will fit the needs of every organization, small or large. But it’s pretty expensive.
And the last system that made it onto our list is called Maxi CRM. Maxi CRM is one of the best CRM systems out there because it offers you complete sales automation that helps with managing all the tasks, customers, opportunities and leads. Combine all of that together and you will get improved sales that lead to increased profit. Another great features of this system is a great helpdesk that solves all the tickets very fast and efficient. You also get lots of different powerful features that will help with organizing the business. Prices are mostly cheap, you can choose between different plans and pick one that will fit your organization.
That’s it, I hope that I helped you with your choice. Good luck!